The originals of design, made licensable for AI.

Urform is building the rights and verification layer for furniture, lighting and objects, so that AI companies can work with originals and the people who created them are paid.

Get in touch How it works

Illustration: wireframe drawing of a simple chair with dimensions

AI is learning to design physical things. Urform makes sure it learns from originals, with permission, and that the designers, brands and estates behind them are paid.

Platform

Register

The Office of Originals: a reference record of furniture, lighting and objects. Who designed them, who holds the rights, what is protected.

Verify

Check generated images and 3D models against the register before they ship. Close matches are flagged with the original and its rights holder.

License

Rights-cleared design data and style licenses for training and generation, with revenue shared with the people behind the work.

Bench

Evaluation data from designers and makers. Does a generated object look right, and could it actually be built?

Verify

Original or copy? Check before it ships.

Outputs are compared with the register. If one comes too close to a protected original, you see which one, who holds the rights, and whether a license is available.

Illustration: wireframe of a generated chair

Illustration: wireframe of an original chair

For designers, brands and estates

Register your originals.
See where AI tools reproduce your work.
Get paid when your work is licensed.

For AI companies

Check outputs against registered originals.
License rights-cleared design data.
Evaluate form and fabrication with experts.

Principles

Permission first.

Nothing is licensed without the consent of its rights holder.

Creators are paid.

Every license shares revenue with the people behind the work.

Judged by people.

Questions of form and fabrication are answered by designers and makers, not by a model.

Early pilots

We are looking for designers, brands and AI companies for early pilots.

hello@urform.ai