01
Catalog on record
Every product, designer, right and protection claim in one dated record your legal team can cite, built from the product data you already have.
For brands, manufacturers and AI companies
The rights layer for physical design.
Generative models are learning to design the physical world. Urform is the infrastructure between the brands that own original design and the AI companies that build on it: one register, verification of AI outputs and licensing at scale.
Furniture, lighting and objectsImages and 3D modelsBuilt in the EU
Every AI company that designs physical things will need rights-cleared originals. Every design brand will need to be on record. Urform is where both meet.
Membership
Your catalog, on record. Whether you license or not.
Your catalog is exactly the kind of material AI models learn from. Membership registers it at scale, watches for copies across generators and marketplaces and turns approved use into licensing revenue. We import your existing product data and build the record; your team approves it.
02
Monitoring at scale
Generators and marketplaces checked for close copies of your collection, with documented evidence for your legal team.
03
Licensing handled
We run licensing with AI companies, from first contact to payout. You set the terms and approve every license.
04
Revenue and reporting
Licensed use of your designs, data and styles can become recurring revenue, reported regularly to brand, legal and management.
For design brands, manufacturers and groups with several brands. Designers and estates are welcome too. Talk to us
How it works
One register. Value flows both ways.
01
Register
Brands, manufacturers and designers record their originals in the Urform register.
02
Verify
Generated images and 3D models are checked against the register before release.
03
License
AI companies license the originals they build on: data for training, styles for generation.
04
Pay
Each license returns a share of the revenue to the rights holders.
Platform
One register. Two sides of the market.
Brands put their originals on record. AI companies license, verify and evaluate against them. Products roll out in stages, starting with the register and Verify.
For brands and manufacturers
01
Register
The record of originals
A reference record of furniture, lighting and objects: who designed them, who holds the rights, what protection is claimed and where the reference material comes from.
02
Watch
Monitoring of AI tools and marketplaces
See where generative tools and marketplaces reproduce your collection, with documented evidence for your legal team.
For AI companies
03
Data License
Licensed training data
Curated images, drawings and 3D data of originals, licensed with documented provenance for training and fine-tuning.
04
Verify
Copy check for outputs
An API that checks generated images and 3D models against the register, with the original, its rights holder and the licensing options.
05
Style License
Design in a style, with permission
Generate in the recognizable language of a designer or brand, with their consent and a revenue share built in.
06
Bench
Expert evaluation
Test sets and ratings from designers, engineers and makers. Does a generated object look right, and could it actually be built?
One contract, one API, licensing handled by Urform. Talk to us
Verify
Original or copy? Check before it ships.
- 1Send a generated image or 3D model through the API.
- 2It is compared with every original in the register.
- 3You see the closest original, who holds the rights and whether a license is available.
Generated
Original
- Similarity
- 0.94
- Rights holder
- On record
- License
- Available
- Result
- Review before release
// example response
{
"match": "registered_original",
"similarity": 0.94,
"rights_holder": "on_record",
"license": "available",
"action": "review_before_release"
}
Who it's for
Everyone who creates, owns or generates design.
Brands and manufacturers
Protect the collection you have built.
- Register your whole catalog in one step.
- Monitor generators and marketplaces for close copies.
- Get documented evidence for your legal team.
- Earn licensing revenue from data and styles.
- Report to brand, legal and management in one place.
Designers and estates
Your work, on record. Paid when it's licensed.
- Register your originals and reference material.
- See where AI tools reproduce your work.
- Decide what may be used, and for what.
- Receive a share of every license.
AI companies
Licensing handled. Build on originals.
- One partner for licensing and verification.
- Check outputs before they reach customers.
- License design data with clear provenance.
- Evaluate form and fabrication with experts.
- Document the provenance of your design data for your training-content summary.
Why now
Generative models are moving into the physical world.
Training data must be accounted for.
Since August 2025, the EU AI Act requires providers of general-purpose AI models to have a policy for complying with EU copyright law and to publish a sufficiently detailed summary of the content used for training.
Regulation (EU) 2024/1689, Art. 53
Design law now reaches files.
Since May 2025, EU design protection also covers digital designs, and the holder of a registered EU design can act against creating, downloading or sharing files that enable a protected product to be made, for example by 3D printing.
Regulation (EU) 2024/2822
A copy is no longer just a picture.
Image, 3D and robotics models increasingly produce objects that can be manufactured.
Principles
On the side of rights holders.
We work for brands, manufacturers and designers. AI companies will pay for access; members decide.
Permission first.
Nothing is licensed without the consent of its rights holder.
Judged by people.
Questions of form and fabrication are answered by designers and makers, not by a model.
FAQ
Questions, answered.
Will our designs be used for training if we don't license?
No. What you register is used only to recognize copies. Nothing is used for training or passed on without your explicit consent, and you can leave and have your data removed at any time.
We don't want to license at all. Why join?
Because a documented record and active monitoring matter either way. Your catalog is registered and watched, and Verify is built to flag close matches to AI companies that use it, before release. Licensing stays your decision, and the answer can always be no. Records and monitoring cannot guarantee that nobody copies a design, but they make copies visible and documented. Membership terms are shared on request.
How do we get a large catalog on record?
We import your existing product data, images and drawings, build the record and your team approves it. No manual entry, whether you have fifty products or five thousand.
Do we have to deal with AI companies ourselves?
No. Urform handles the conversations, contracts and payments with AI companies. You decide what is allowed. If a copy needs legal action, we prepare the evidence for your legal team.
Do we give up any rights by registering?
No. Registering records what exists and who holds the rights. Your designs are only licensed with your explicit consent, on terms you agree to.
How are rights holders paid?
Every license agreement sets out a share for the rights holders. Urform collects the license fees and pays out that share.
What exactly does Verify check?
Whether a generated image or 3D model comes close to a registered original. It shows which original, who holds the rights and whether a license is available. It does not replace legal advice.
Who decides whether an object looks right or can be built?
Designers, engineers and makers that Urform selects for each project. Their judgment is the basis of Bench, not a model's.
How is Urform different from a design or trademark register?
Official registers record who owns a design or trademark. Urform covers what they were never built for: the AI world. It links originals to their rights holders, checks AI outputs against them, monitors generators and marketplaces and runs licensing with AI companies. It works alongside your registrations with the EUIPO or national offices, not instead of them.
Which objects are covered?
Furniture, lighting and objects, starting with twentieth-century design.
How do we get started?
Write to hello@urform.ai with a few lines about your company and your collection. We set up the record from your product data and walk your team through it.
Membership and access
AI is already learning from design. Make sure it knows what is yours.
We are a brand or manufacturerPut our collection on record
We are designers or represent an estateRequest access
We work at an AI companyRequest access
hello@urform.ai