For brands, manufacturers and AI companies

Build on original design. With permission.

Urform connects the brands that own original design with the AI companies that build on it: one register of originals, checks and licensing built for scale, and real-world fabrication tests for AI.

For brandsFor AI companies

0450860440 Example · original on record
From furniture to every manufactured productImages, 3D and CADBuilt in the EU

Every AI company that designs physical things will need rights-cleared originals. Every design brand will need to be on record. Urform is where both meet.

Why now

Fines are now possible.

Since 2 August 2026, the European Commission can fine providers of general-purpose AI models for breaching AI Act duties such as the copyright policy: up to 3% of worldwide turnover or €15 million, whichever is higher.

Regulation (EU) 2024/1689, Art. 53 and 101

Design law now reaches files.

Holders of registered EU designs can act against creating, downloading or sharing files that let a protected product be made, for example by 3D printing. Since July 2026, this right sits in the codified EU design regulation.

Regulation (EU) 2026/715, Art. 20(2)(d)

Courts look at outputs.

Munich Regional Court I ruled against OpenAI in November 2025 and against Suno in July 2026, holding each provider liable because its model reproduced protected works. Both are first-instance rulings on music and lyrics, not yet final.

LG München I, 42 O 14139/24 and 42 O 763/25

Membership

Your catalog, on record. Whether you license or not.

AI models are already learning from catalogs like yours. In the EU, AI companies may mine content that is lawfully available online for training unless its rights holder has opted out in an appropriate way, such as in machine-readable form. Membership helps you make that decision and keep it on record: what AI may use, what it may not, and what AI companies pay for it.

Directive (EU) 2019/790, Art. 4(3) · Regulation (EU) 2024/1689, Art. 53(1)(c)

01

Register

Every design, with its rights holder.

Every product, designer, right and protection claim in one dated record your legal team can cite, plus your reservations, ready to publish in machine-readable form.

02

Watch

Finds copies of your designs.

AI generators, online shops and marketplaces are checked for close copies of your collection. Every find comes with dated evidence for your legal team.

03

Licensing

Permission and payment for using designs.

You decide what AI may do with each design. AI companies that work with Urform generate it only with your permission, show your name and pay you.

For design brands, manufacturers and groups; designers and estates welcome. Opening in stages, starting with the register. Talk to us

How it works

One register. Value flows both ways.

01

Register

Brands, manufacturers and designers record their originals and who holds the rights.

02

Verify

Prompts and generated pictures are checked: does a protected design appear?

03

Licensing

With the rights holder's permission, the design is generated and shown with credit. Without it, AI companies that use Verify don't generate it.

04

Pay

Each licensed use returns a share of the revenue to the rights holder.

For AI companies

Tested, checked, licensed.

A German court has held two AI providers liable for their outputs, and since August 2026 the European Commission can fine providers of general-purpose AI models. Build on designs you are allowed to use: fabrication tests, checks against the register and licensing, from one partner. Products roll out in stages.

01

Bench

Real-world fabrication tests for AI.

Off-the-shelf task sets by process, starting with injection molding, or custom tasks. Written by experts and delivered as files – only tasks that leading models fail.

02

Verify

Checks prompts and pictures for protected designs.

One call before generation and one after. Verify finds protected designs named in prompts or shown in pictures and 3D models, with the original, its rights holder and license options.

03

Licensing

Permission and payment for using designs.

A design named in a prompt is generated only with its rights holder's permission and shown with credit. Training data is licensed the same way, and Urform pays rights holders their share.

04

Register

Every design, with its rights holder.

The shared record behind it all: every original with its designer, its rights holder and what can be licensed, dated and citable for your legal team.

Build Verify in once. After that, a monthly statement and, with Bench, data deliveries. No dashboard to check. Talk to us

Verify

Checks prompts and pictures for protected designs.

Original or copy? Check before it ships.

  1. 1Send the prompt before generating. Verify spots designs named in it.
  2. 2Send the picture or 3D model after. It is compared with every original in the register.
  3. 3You get one answer: generate freely, generate with credit, or don't generate. If a design is found, you also see its rights holder and whether a license is available.

A technical comparison, not legal advice.

VerifyIllustrative example
Example: wireframe of a generated chair

Generated

Example: wireframe of an original chair

Original

Similarity
0.94
Rights holder
On record
License
Available
Result
Generate with credit

Bench

Real-world fabrication tests for AI.

Looks right. Builds right.

Image, 3D, CAD and robotics models produce objects that look convincing and fail in production: undercuts, walls too thin, no draft, parts that cannot be assembled. Bench turns the judgment of designers, engineers and toolmakers into tests and training data, built on licensed originals, so models learn what can actually be manufactured.

Off-the-shelf task sets by process, rolling out in stages:

  • Injection molding
  • Additive manufacturing
  • Sheet metal
  • CNC machining
  • Casting
  • Wood and joinery

Injection molding comes first.

  1. 1

    Form. Is it well designed, measured against real design history?

  2. 2

    Fabrication. Material, process, tooling, tolerances, assembly and cost.

  3. 3

    Fix. The smallest change that makes it both right and buildable.

Bench taskIllustrative example
Prompt
Stackable side chair, injection-molded polypropylene
Form
Proportions work. Backrest too upright to sit comfortably; legs need more splay to nest.
Fabrication
  • Undercut at the backrest joint: the part cannot leave the core.
  • Wall thickness 1.2 mm: too thin to fill and too weak for a seat shell. Needs about 3 mm, kept even.
  • No draft on the legs: they drag on ejection.
Smallest fix
Reshape the joint to open along the pull direction, thicken walls to 3 mm, add 2° draft to the legs, recline the backrest by 6° and splay the legs for nesting.
Verdict
Not buildable as generated. Fixable.
Illustrative mold section as generated: undercut at the joint, no draft, 1.2 mm wall
Illustrative mold section after the fix: 2 degree draft, 3 mm wall, no undercut
Illustrative example: section through a two-part injection mold, as generated and with the smallest fix.

Principles

On the side of rights holders.

We work for brands, manufacturers and designers, and give AI companies a clear way to build on their work: license first, not dispute.

Permission first.

Nothing is licensed without the consent of its rights holder.

Judged by people.

Questions of form and fabrication are answered by designers and makers, not by a model.

FAQ

Questions, answered.

Will Urform use our designs for training if we don't license?

No. What you register with Urform is used only to recognize copies. Nothing is used for training or passed on without your explicit consent, and you can leave and have your data removed at any time.

We don't want to license at all. Why join?

Because a documented record and active monitoring matter either way. Your catalog is registered and watched, and Verify is built to flag close matches to AI companies that use it, before release. Licensing stays your decision, and the answer can always be no. Records and monitoring cannot guarantee that nobody copies a design, but they make copies visible and documented. Membership terms are shared on request.

Our designs aren't registered. Does Urform still help?

Yes, often even more. Many furniture and lighting designs can be protected without any registration, for example by copyright or as an unregistered EU design. What is usually missing is evidence of who showed what, and when. Urform keeps a dated, documented record with sources that your legal team can cite. It does not replace registration where you want it.

How is Urform different from a design or trademark register?

Official registers record who owns a design or trademark. Urform covers what they were never built for: the AI world. It links originals to their rights holders, checks prompts and generated pictures against them, monitors generators and marketplaces and runs licensing with AI companies. It works alongside your registrations with the EUIPO or national offices, not instead of them.

Do we give up any rights by registering?

No. Registering records what exists and who holds the rights. Your designs are only licensed with your explicit consent, on terms you agree to.

How are rights holders paid?

Every license agreement sets out a share for the rights holders. Urform collects the license fees and pays out that share.

Which objects are covered?

We start with furniture, lighting and objects, from twentieth-century classics to current collections. The register is built for every manufactured product, from consumer goods and tools to toys and vehicle interiors.